latakoo Closes $1.3 Million Seed Funding Round

Austin Video Startup to Participate in Techcrunch “Disrupt San Francisco” Event and Begin Product Rollout with National Broadcasters

Sept. 12, 2011 – for immediate release

Contact: James Moore, james@latakoo.com, 512.300.9232

(Austin, Texas) – As interest in the online video space continues to increase, Austin video startup latakoo (www.latakoo.com) has closed out seed funding just before its appearance at the Techcrunch “Disrupt San Francisco” event. latakoo, which offers a unique, single click utility for sending large HD/SD video files using limited bandwidth, has also begun signing up national television broadcasting groups.

“Both our business model and our technology have been validated by this exciting progress,” said latakoo CEO Paul Adrian. “Our plan is to grow into the corporate video space and, eventually, be the iTunes of video so that anyone and everyone can affordably move video over the net in just minutes instead of hours.”

latakoo is used as an online software-as-a-service utility to shrink large video files to as little as one percent of their original size without loss of perceptible quality. The files can then be managed inside an elegant web interface, where users can share, tag, collaborate, and download video in popular formats for broadcast or editing. Videos can be sent almost as easily and fast as email.

“The feedback from customers is that latakoo is a transformational tool for anyone wanting to transport and manage video,” said latakoo President Jade Kurian. “We just helped TV news crews on the East Coast get their reports back to their stations when satellite technology and other methods failed during the hurricane. We’re very excited about showing off our technology at Techcrunch.”

latakoo provides video conveyance, archival, streaming, downloading, and file trans-coding services without the purchase of expensive hardware or software. Customers purchase minutes based upon the number of minutes of video they send or negotiate bulk rates for corporations.

About: www.latakoo.com is an Austin company specializing in the simplification of video delivery and archiving over the Internet without the costly investment in hardware and software.

About: TechCrunch Disrupt

TechCrunch Disrupt SF 2011(http://disrupt.techcrunch.com) is TechCrunch’s second annual conference in San Francisco attracting over 2,500 leading technology innovators and investors and over 150 new startups.  The main conference is preceded by the popular Hackathon — a 24-hour competition where over 500 top developers present new innovations. TechCrunch Disrupt follows with a format that combines top thought-leader discussions with new product and company launches.  Morning executive discussions debate the most timely disruptions in the technology industry.  Afternoons host the Startup Battlefield where 30 plus new companies will launch for the first time on stage, selected to present from more than 1000 applications received from around the world.  Another 100 early-stage startups will exhibit in Startup Alley.  TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.  The Hackathon is Sept 10-11; the main conference is Sept 12-14 2011 at San Francisco Design Center Concourse, 635 8th Street (at Brannan), San Francisco, CA 94107.

TechCrunch (www.techcrunch.com) is a leading technology media network dedicated to obsessively profiling and reviewing new Internet products and companies. Founded by Michael Arrington in 2005, TechCrunch and its network of websites reach over 13 million unique visitors and more than 30 million page views per month. TechCrunch was acquired by AOL in 2011 and operates a global network of websites including dedicated properties in Europe and Japan, as well as specialized industry websites including MobileCrunch, CrunchGear, GreenTech, TechCrunchIT, and CrunchBase. TechCrunch’s CrunchBase is the leading open database about startup companies, people, and investors. In addition to TechCrunch Disrupt, TechCrunch hosts other conferences and events, including the Crunchies Awards (http://crunchies2010.techcrunch.com) and various meet-ups worldwide, serving as community platforms for industry conversation and collaboration.