The Fastest Wins

There are two distinct challenges with sending video over the Internet. They are both critical. One is speed of transmission and the other is quality of the video when it arrives on the other end. These two issues have much to do with consumers and businesses presently failing to broadly embrace sharing video on the web.

The compression part of the process can be costly. Television news companies spend hundreds of dollars (even thousands) per user seat on compression tools to reduce video file size as much as possible without harming quality. But the software is not simple. There is often a complicated learning curve with compression software and it doesn’t necessarily send the file after compression. That tends to require another set of tools.

The file is compressed but how does it get transported in a fast and effective manner? This is a problem that has to be confronted by video managers. If there is a broadband pipe or a very strong connection, sending can be relatively easy. But an absence of a strong upload connection can lead to delays and require further file size reduction to expedite the transmission.

There is also the opportunity to skip the compression of the video file on your computer and upload it in standard format and size to the cloud. There are a number of services that will encode the file for you while it is in the cloud so the end user can download faster and deal with a smaller video file. But you still have the challenge of likely waiting hours as the file uploads and then having it set in a cue to wait for encoding.

These are important issues for the Internet that we wanted to resolve at latakoo. We think that once you provide a very simple method for uploading and sending video fast a lot of great things happen for consumers and businesses. We also believe that it should be easy and affordable and that people ought not to be intimidated by complicated software.

We designed the latakoo tool to manage both ends of video transmission and trans-coding. Our signature service was constructed using open source H-264 technology, which was calibrated and tuned by our software developers. The speed of latakoo compression is very quick and files sizes are generally under 5 percent of original without any discernible loss of quality.

Simple is beautiful, especially with software online and sending video. And if you can make sending video fast, the process becomes even more attractive. Take a look at our drag and drop and click that gets your video to where it needs to be.

And speed isn’t much more complicated than that. If you make the file small, and retain quality, the upload bandwidth is less of an issue. We compress and we send with one click. There are some very successful software and hardware companies that are making money doing nothing more than one part of the process: compressing. And the process, we think, is anything but simple. Here is a flow chart and instructions that one TV station sent its crews.

Our strategy was to do all of the work on the client computer, your desktop, so that you weren’t waiting forever for big video files to go up and you weren’t waiting an equally long time for them to come down to your computer. When you download the reduced size file from latakoo, you can also trans-code it into another format/container. As the data is loaded into the latakoo tool on your desktop, it is converted to the format you selected.

By keeping most of the processing – from compression to trans-coding – on your desktop, latakoo has sped up the process of sending video. And by using H-264 compression, we’ve made certain as many people as possible can use our video platform across the entire web with almost any software or hardware configuration.

Don’t have a huge data connection? No expensive software? Or fancy encoder and decoder boxes? Or four pages of instructions? You can still upload and send video fast with latakoo.

And the fastest usually wins.

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