latakoo and NBC: Official News Release

(News Release, July 12, 2012)

latakoo Signs Video Technology Development Agreement with 
NBC News/NBC Universal

Global News Network to Finalize Testing of Video Transfer Tools

(Austin, Texas) – NBC News and parent company NBC Universal have signed a development agreement with Austin startup latakoo (https://latakoo.com/) to provide fast video transfer services for its global newsgathering operations. The news network has been testing latakoo’s technology for the past year and is launching a pilot project to integrate the video service into NBC’s communications systems.

“We think this is a great moment for us and NBC News,” said Paul Adrian, CEO of latakoo. “The Internet offers tremendous possibilities for simplicity, speed, and cost savings to news crews traveling the world. And before latakoo was developed, TV networks had to build expensive proprietary tools of their own or buy very pricey hardware and software. We’ve shown NBC there is a better way.”

Over the next five months, latakoo’s engineers will optimize the company’s popular compression and conveyance technology to work with NBC’s proprietary workflow system. As long as news crews are able to find a wireless signal somewhere in the world, they will be able to use latakoo’s one-click tool to send their raw video and edited news reports into the broadcast center. Satellites and expensive broadband will no longer be necessary in many instances.

“We like the way latakoo works because it’s so easy to use,” says Danny Miller, the Director of Engineering Field and Satellite Operations for NBC News. “A correspondent could review video on a laptop and just drop the best of it into latakoo to quickly send back to the newsroom.”

“When we started latakoo, this was precisely the kind of problem we wanted to solve,” Adrian added. “Constricted upload bandwidth creates difficulties in sending video from the field. But we’ve solved that and we’re excited about working with NBC to improve the speed and quality of Internet video transfers.”

latakoo, an Austin, Texas based startup provides enterprise level online video delivery, storage, collaboration, and file trans-coding to many of the largest TV broadcasting companies in the U.S. and Mexico. Individual plans and an iPhone app are also available.

About latakoo: www.latakoo.com is the fastest, simplest, and least expensive way to send video over the Internet. Contact: Jade Kurian @ 512 502 5666 or jade@latakoo.com

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