Author Archives: Ben Werdmuller

latakoo app release 4.2: now we’re flying

I’m incredibly proud of the work the whole team has put into latakoo app 4.2, and in particular Joe Pelayo, who has led its development. This is a big step towards fulfilling our mission of making large file transfers as … Continue reading

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Punching above your weight

I wrote about the experience of working for latakoo over on Quora: The engineers reading this will know there’s a lot involved in that description. (Did I mention our app comes for Windows, Mac, iPhone and iPad?) And believe me, … Continue reading

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Making enterprise software that people can actually use

Software is opinionated. This is natural: it’s made by real people, who have opinions, to tackle problems that they think they can solve using a particular line of thought. All of the best software packages – from Lotus 1-2-3 all … Continue reading

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Always be sharing: using social video for sales and education

This is a fully-referenced write-up of the talk I gave at Video World Expo earlier today. You can’t talk about selling online without talking about social media. In the beginning, television (together with cinema, an even older delivery platform) was … Continue reading

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Getting smarter about bandwidth

Too many apps and services treat bandwidth as an unconstrained, ubiquitous resource. We think that’s wrong, for a number of reasons. Over at The Verge today, Chris Ziegler has announced the death of unlimited bandwidth cellphone plans: Some carriers — … Continue reading

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About latakoo: an overview of our video management platform

This article was originally written on my personal blog as Private, easy, affordable enterprise video management. Hi. We think readers of this blog will be interested in it too. We spent a lot of time testing the upcoming latakoo iPhone … Continue reading

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latakoo helps TechCrunch send video fast

TechCrunch is the most popular tech blog in the world, according to Technorati’s Top 100 rankings. When their reporter Andrew Keen needed to send some interview footage back from a conference in Aspen, Colorado, they hit a snag: the uploads … Continue reading

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Some lessons from the startups at TechCrunch Disrupt

Be clear. Know what you’re selling. Our backdrop set it out plainly: “Send video fast. Make video easy.” More than a few journalists said we had the best poster of the day. Build value. If your company allows other companies … Continue reading

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latakoo at TechCrunch Disrupt

We’re here on Startup Alley at TechCrunch Disrupt, right in the heart of the tech industry in San Francisco. It’s an exciting place to be, and we’ll be updating this page with videos throughout the conference. (Newest videos will appear … Continue reading

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We’re hiring!

We’re looking for some creative developers to help latakoo take flight. This is on a freelance basis to begin with, but we’re hoping to find individuals who have an interest in being a part of our journey. The first position … Continue reading

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