March 12, 2011
This is a big week for a lot of tech companies, including our Austin home grown startup latakoo (www.latakoo.com). We’ve invested in a booth on the convention floor, promotional materials, and working our tails off to get noticed. Big things have happened for little companies at SXSW. We want to be one of those stories.
But we’ve already hit some pretty important milestones.
First, we’ve got some marquee customers. Shortly after we started our company, we demoed the technology to major television station groups. They quickly became customers because we cut their video transmission costs by reducing bandwidth consumption. Two of the largest TV station groups in America signed up with latakoo and an international news network. Now, instead of rolling out their expensive satellite and microwave trucks to get video back to their broadcast centers, they pull out their laptops, drag and drop the file into the latakoo desktop tool, and in minutes a beautiful video is back in the hands of the news production team at the station.
At South by Southwest, we are demoing the same technology used by large broadcasters. But we are making it available to consumers at our website. You can try latakoo for free just by clicking on the “Get latakoo NOW” button. That will send you to our pricing and sign up page. Create a login and get ‘kooin’. Our “’koo for all” plan allows you to send great HD and SD videos to your friends, family, and business colleagues, all for free. And it’s simple to get started. After you sign up, download and install the latakoo tool (takes a matter of minutes) and click on the icon to open our drag and drop box. Drag your video over, drop it into the latakoo Flight tool, and click “start.” We’ll shrink the file and still keep it beautiful before automatically sending it to the latakoo cloud.
Go to latakoo and you’ll see your video on your homepage. There are a number of tools to share it with anyone and everyone. You’ll see you can share via email or use our tools to push the video to your Facebook page or YouTube. We also automatically archive your videos until you choose to delete. And your entire video storage vault is searchable.
We are also going mobile. We just launched the latakoo app in the app store at iPhone. And we’ve rolled out the same technology for the iPad. Grab it from the app store and see what happens to your phone or iPad. If you’ve ever tried to send video from your phone, you know it’s just not doable. But with latakoo, it is. Our app works the same way as our online technology. Record a video on your iPhone or iPad, open your latakoo app, select the video, pick recipients from your contact list, add some key words and a title, and click start. You’ll see the video start processing and then it takes off very fast on 3G or 4G connections. Actually, you might not even believe it has been sent.
So, if you’re in Austin for SXSW, stop by and see what we do at latakoo. We are in booth #308. And you’re going to want to do what we do. Send video fast and simple. That’s what happens when you do ‘koo.
Words by James Moore; Video by Steve Kline